Funny & music T-shirts: then & now

Funny T-shirts started out in quite an interesting manner. T-shirts that read “Dew it for Dewey”, with reference to Thomas E. Dewey, who was running for president, became widely popular in 1948. Only four years later, people like Marlon Brando, James Dean and John Wayne began wearing similar T-shirts with reference to future president Dwight Eisenhower that read “I like Ike”, during his campaign, on national TV. These funny T-shirts succeeded in getting rid of the association that people had between T-shirts and the US army, and in this manner, they managed to gain a civilian look.

However, the history of funny T-shirts literally exploded in the 2000s. Humorous, ironic messages became more and more popular as imprinted on these shirts. Some knew increased popularity when worn by celebrities such as Kate Moss or Lindsay Lohan, whereas some, ironically designed, were concerning exactly such characters. The concept of the so-called “personal branding” has a strict connection to the phenomenon – it is a direct indicator of the wearer’s political views, religious views, sense of humor. In addition, it manages to point at those whom he or she admires.

In any case, such slogans are generally more catchy (some even rhyme) than necessarily true. In addition, an extremely popular species comes in the form of the political slogan funny T-shirts, mostly coinciding with presidential elections, but often part of anti-Bush / anti-war campaigns. However, their influence runs deeper than meets the eye. In certain cases, such T-shirts are solely responsible for the infiltration of certain ideologies among the lower layers of society, or among isolated groups. Although offensive to some and shocking to others, they have become extremely popular among organizations as well, which have adopted them as instruments of statement making and of idea perpetuation.

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