1. If color really has an effect on mood, what specific colors impact on mood and what mood results?
Every color projects a mood, there are seven basic colors and beginning with the color red, I will give a quick explanation/corresponding keyword.
Red = excitement, extremes (passion, hate, anger, in Asian cultures, happiness, quick changes (why fast food and sales involve a lot of red). Red relates to survival and triggers our “tribal” roots. Medically relates to anything solid, bones, joints, teeth, rectum, muscles.
Orange = happy outlook, used to treat depression, it is creativity, it triggers our person to person skills. Orange is all about emotion (encompasses the swift changes, choices of red and the sense of self that yellow represents). Medically relates to fluid, kidneys, lymphatic, reproductive organs, urinary tract.
Yellow = intellect, self, ego. (couples with yellow kitchens tend to argue more although yellow is good for dining room) Why? Yellow prompts ego and talking about self, political aspirations. It is associated with learning (think of all school related items that are yellow). Yellow is about honoring self, good color to have around when dieting, helps with digestion. I often drink out of a yellow glass. Medically relates to how we burn energy, so it is stomach area, pancreas, gallbladder, intestines. (there is a reason why McD’s does so well! red creates overeating and excitement, yellow is about self, therefore you overeat and overeat quickly). Yellow is also a color for caution, warning (workplace yellow) because it can be seen in the distance, but also because it stimulates the body to “keep mind on work”.
Green is new beginnings, relationships, color of teaching, very calming, brings down blood pressure. Green relates to flow, whether that is blood flow or air flow. Green is about our relationships with God, self and others. Green is good to have around if you are establishing new relationships, client loyalty, any of that.
Blue is the color of business, it represents truth, honesty, loyalty. It is the color of healing (with green can be very calming and healing) Blue is the most popular of colors. Blue is a good color to have when communication is key. Medically it corresponds with throat, ears, mouth, everything that we use to communicate with.
Violet (including purple and indigo here) is about inspiration, intuition, spirituality. Young children and artists like violet. It contains the energy of red with the qualities of blue, so it is a good color to have around when you are looking for that “muse”. Medically it relates to issues of the head, eyes, forehead, pituitary.
White is what I refer to as the “Christ Light” it elevates any color, so pastels are always calming and take on the “higher” qualities of the color it originates from, pink is nurturing and spiritual because it takes the passion and energy of red and clams it down to the nurturing qualities of pink. Same with all the other colors. Black is what I refer to as a magnifier. Those that try to intimidate by wearing all black are really just communicating that they need direction! (Think of ministers and priests looking to God for direction-wear black with a white collar) Black magnifies any bit of color that is with it, it absorbs all color whereas white is reflecting all color.
2. What is the scientific basis for this cause and effect, if there is one?
Believe it or not, and I now believe it, we have what is now starting to be recognized in the medical community (I know because I am speaking at the med schools and work with doctors, so it is not as woo woo as it sounds) an “energetic system” this system is comprised of seven major energy points, and many minor points. Each chakra reflects certain characteristics that are present within our life, they also reflect different colors. Chakras are cores of consciousness that process our emotions, they are the true integrators of the mind, body, spirit connection. It is my personal belief that the medical community will recognize theses chakras as an integral component of our energetic system, within the next five years. Technology is catching up, and when something can be documented (think of it as an exterior MRI) then it can be studied. Energy impacts energy, quantum physics is also beginning to justify this “theory” but color is energy manifested and it does, will, can affect your mood because it directly affects your energetic system. Try having an overabundance of yellow, I worked on my yellow presentation for Chicago and was nauseous from all the yellow! As a former academic (I was at Notre Dame from 1991-2001) I spent my research trying to prove this WRONG, but it is the WHY of color, there is example after example. I am excited that if it stays on the academic side of explanation and away from the “new age” stuff, it will be accepted.
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