I am sitting in the food court of a very busy shopping mall on a Saturday with a pad of paper. What am I doing? Counting how many people are wearing t-shirts, what kind of t-shirt they're wearing, and about how old they are. This is my 4th Saturday conducting this survey at 4 different malls.
Before I began doing this "t-shirt survey" at the malls here in Dallas, I was expecting about 30-35% of the people would be wearing a t-shirt. Was I ever wrong. I had no idea just how popular t-shirts actually are.
First, who is wearing t-shirts? I counted a total of about 4,000 people over 4 weeks in this survey. In total, about 60-65% were wearing t-shirts - twice my expectations! There was a variance in the age groups. For those under 25-years-old, about 80-85% wore t-shirts. For those 25 to 40 years old, about 60% wore t-shirts. And, for those over 40, about 35% wore t-shirts.
While I expected the younger crowd to be wearing tshirts, what I was not expecting were those ages 35 - 50 wearing them. These are mostly parents, business people, and maybe a couple grandparents. Most of their tshirts were sports or college tshirts, or a brand name like Tommy Hilfiger, Nautica, or Polo - nothing crude of obnoxious.
Second, what kind of t-shirts were they wearing? I rarely saw the same t-shirt twice. There were funny t-shirts, animal t-shirts, Christian t-shirts, patriotic t-shirts, and all kinds of novelty t-shirts. And, I wasn't surprised to see a few crude or offensive ones in the mix either.
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