Wal-Mart announced it will feature Earth Month t-shirts made from transitional cotton in support of farmers making the change from conventional farming to the organic process. The retailer purchased more than 12 million pounds of transitional cotton that will arrive in stores for the first time this month under its exclusive Faded Glory brand. Additional product made with transitional cotton will appear on Wal-Mart shelves in the months ahead.
"Wal-Mart's support of transitional cotton stems from our understanding of the financial implications for farmers who adopt labor-intensive organic farming methods and complements our commitment to eco-friendly products and sustainable supplier practices," said Kim Brandner, brand manager - sustainable products, Wal-Mart. "By doing so, we are also helping our customers live better by easily being able to include 'eco-essentials' on their everyday shopping list."
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