A provocative new range of T-shirts, created by Sydney-based businessmen Peter Legras and Adam Hunt, have been on sale for just a week but are already being described as "rude and revolting" by critics.
The clothing, available through the Web site Goatboy.com.au, has been met with a different response online however, with the site being featured by a number of international bloggers.
Hunt, a former advertising executive, said the shirts, bearing 14 different designs or logos, retailed for $49 and $59.
The controversial nature of the slogans is addressed in a disclaimer on the site, which reads: "If anyone gets offended by our designs, we'd like to humbly point out that you're wasting your righteous indignation on a bloody T-shirt, when you should save it for something that actually matters."
But Eva Cox from the Women's Electoral Lobby said the T-shirts' content spoke for itself. She said: "They're tasteless, crappy, crass and stupid and if people want to be seen as tasteless, crappy, crass and stupid, they'll wear the shirts.
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